Convection/codes blog

NIike commercial:

In a nike commercial there are certain codes and conventions. When you think of Nike commercial, what comes to mind? Sports, apparel, athletes, and some sort of hydration. Each of these factors are usually used in making a Nike commercial, and that's what makes them codes and conventions. Nike commercials all have one thing in common; which is to sell what is being advertised. Nike among brands like Jordan and Puma has to make commercials to help  sell their products.

Athletes: Nike mostly uses basketball and Football players in their commercials. Using these athletes appeals to the general audience thats watching. In most commercials you will see the athlete is perform drills or other forms of practice. The athletes that are in the commercials usually have a contract with nike and have a brand under the Nike company. For example Lebron James has clothing and footwear under nike and has a contract for these items under Nike. Since the athletes are in those commercials they receive a profit from them the amount depends on the contract they signed. Being so alot of athletes tries to be sponsored by a company like Nike.

Apparel: The apparel in Nike commercials are usually foot wear or some sort of clothes either sports wear or just casual Nike attire. The various types of apparel that are advertised depend on the sport or department that is trying to be advertised. Sport wear commercials have a sporty setting like a football field or a basketball court. The main focus usually is on the feet of the actor or on the clothing of the actor. The camera angle starts at the bottom of the actor or athlete and rises but stays very close up. Mostly the camera will follow or track the actors movement and actions usually simple moves Ex. Shooting a basketball or running down a track.