Audience and Institution Practice Essay.

Assess the importance of marketing in the media area you have studied.





In media marketing can be one of the most important aspects in film making and getting the film to the desired audience. Marketing in any project is the process of identifying, anticipating and satisfying the audiences wants and needs. The fact that marketing is used to attract audiences and customers, makes it one of the most important components of the media concept. 

 

To start off, lets’ look at 2018’s American superhero film based on the Marvel Comics “The Black Panther” which was released February 16, 2018 and made approximately 1.344 billion USD as of May 22, 2018. In this aspect of media which is film it is important to look at how the product was distributed and along with many other strategies cross-promotion was used to help market the film. The first example of cross-promotion used by the film is when the first showing of the movie's trailer was made during a NBA’s finals game. According to text “Between 9 p.m. Eastern and midnight on Friday, the movie stirred up 109,000 tweets with the hashtag #BlackPanther, according to an analysis performed for CNBC by marketing technology firm Amobee. What’s even more impressive is the fan reaction in those tweets: 86 percent were positive” (Dichristopher, Tom, CNBC). Another strategy used to help market the film was Media distribution, more importantly the music aspect of media. The soundtrack from the film gave it a humongous boost in marketing, the album track for the film even won a Grammy for best score, an American Music Award for favorite soundtrack, and a NAACP Image Award for Outstanding Soundtrack/Compilation. With the use of these strategies it’s no wonder the film was such a huge hit in the box office. 

 

In addition to that, the film used another method of marketing, which was the strategy of Merchandising. By making and distributing items such as clothing apparel to toys and coffee mugs the film reached more individuals, which helped increase the excitement and interest for the film that was generated among the public. According to the source “Jefferies analyst Stephanie Wissink raised her estimates for Hasbro's 2018 "Black Panther" merchandise sales from $60 million to as much as $100 million because retailers are "aggressively chasing inventory” (Berr, Johnathan, CBS News). Secondly another strategy used by the film was the release strategy. The film used this strategy by executing a red-carpet premiere on January 29, 2018 with the film itself premiering in commercial theaters in the US on February 16, 2018. As stated in the source “They walked the purple carpet swaddled in bold colors, headdresses, stoles, crowns and plenty of swagger” (Givhan, Robin, 2018, The Washington Post). By having this red-carpet release, it promoted the film and increased the marketing ultimately helped the film when it opened globally in February 2018 and made around $361 million in its first weekend alone. 

 

In conclusion, Marketing advocates a huge importance in the media of film. By looking at examples like the 2018 mega block buster hit Marvels own Black Panther that used many forms of marketing to help advertise the film. By doing so the film made over 900 million dollars and majority of the profits came from marketing.   

 

 

Extract Practice 24

In the extract “24” the authors vision is to convey the theme of justice to the audience. The author helps convey these ideas by showing the audience dramatic scenes full of tension and astonishment. By showing these scenes the audience is forced to wonder what the real reason behind it all.

 

In the first scene of the extract the authors start be conveying his ideas through a strong dialogue between the two main characters. The dialogue in this scene is between the two characters where the male character screams the female shows the tone in the male character voice that suggests that he is angry and upset but the female character remains calm showing that he isn't getting anywhere with the situation being upset. Bringing this much intensity in the first couple seconds gives the audience the idea that the women being integrated has a part to play in something greater. Along with the dialogue in the first scene playing a role in the overall theme of the extract, the lighting plays a part too. In the scene as soon as the male walks into the room the room is dark and remains dark all through the scenes. The low lighting emits the dark feeling that the male character is feeling. It sets the ominous tone for the scene which builds up emotion for the audience. This lighting helps build up dramatic tension for the audience keeping them on their feet wondering what will come next. 

Secondly, in the end and start of the next scene of the extract the author continues to convey his ideas using the Mis en scene of props. In this scene the table used as a prop that the male character threw shows emotions that are similar to what the dialogue does. the dialogue and the props go hand in hand, the physical throwing of the table shows his anger and her not reacting to it is showing the effect of his actions. nothing. The scene shows the male making efforts to try and achieve justice for the actions the female has done but they ultimately get him nowhere. In addition to using props to help convey the authors ideas he uses the effect of zoom in the next scene. When the cameraman zooms in the scene where the male has the female in a chokehold, he is showing the up close the emotions on the character’s face. It shows the aggravation the character is feeling and the nonchalant attitude of the female character. In a way it emphasizes the emotions in the scene. By showing these emotions it shows the audience how serious the author intended on this scene being to help convey his theme and meaning. 

The authors vison or meaning behind this extract is to show that pent up anger will not bring a person any closer to the solution while also trying to convey his theme of justice. The author does this by providing multiple examples of C.A.M and various amounts of  sound and editing effects.

 

Aice Media Final Project

Aice Media CCR

       

In this video i am discussing the progress of my project by answering 4 questions. The question were How does your product use or challenge conventions AND how does it represent social groups or issues? How does your product engage with audiences AND how would it be distributed as a real media text? How did your production skills develop throughout this project? How did you integrate technologies – software, hardware and online – in this project? I answered every question in under 2 minutes and 45 seconds to meet my goal of 12 mins.

Editing Blog: Effects of the Corona Virus :(

Corona viruses (CoV) are a large family of viruses that cause illness ranging from the common cold to more severe diseases such as Middle East Respiratory Syndrome (MERS-CoV) and Severe Acute Respiratory Syndrome (SARS-CoV). The Corona virus disease (COVID-19) is a new strain that was discovered in 2019 and has not been previously identified in humans. Corona viruses are zoonotic, meaning they are transmitted between animals and people. Detailed investigations found that SARS-CoV was transmitted from civet cats to humans and MERS-CoV from dromedary camels to humans. Several known corona viruses are circulating in animals that have not yet infected humans. Common signs of infection include respiratory symptoms, fever, cough, shortness of breath and breathing difficulties. In more severe cases, infection can cause pneumonia, severe acute respiratory syndrome, kidney failure and even death. Standard recommendations to prevent infection spread include regular hand washing, covering mouth and nose when coughing and sneezing, thoroughly cooking meat and eggs. Avoid close contact with anyone showing symptoms of respiratory illness such as coughing and sneezing. People of all ages can be infected by the new corona virus (2019-nCoV). Older people, and people with pre-existing medical conditions such as asthma, diabetes, heart disease appear to be more vulnerable to becoming severely ill with the virus. Since the outbreak of this virus I have not been able to edit with my group to help finish project. The main reason I haven't been able to edit  is because the state of Florida is under quarantine and to edit my group has to finish filming. A quarantine is a restriction on the movement of people and goods which is intended to prevent the spread of disease or pests. It is often used in connection to disease and illness. Quarantines prevent the movement of those who may have been exposed to a communicable disease, but do not have a confirmed medical diagnosis. Due to this quarantine it has been very difficult to get the group together and film or edit . One of the scariest things about the virus is how it effected the economy so quickly. My advice to anyone is that if you have a fever, cough and difficulty breathing, seek medical care early. Stay home if you feel unwell and get plenty of rest and stay isolated from the outside world.

Filming Blog: The Corona Break :/

Corona viruses (CoV) are a large family of viruses that cause illness ranging from the common cold to more severe diseases such as Middle East Respiratory Syndrome (MERS-CoV) and Severe Acute Respiratory Syndrome (SARS-CoV). The Corona virus disease (COVID-19) is a new strain that was discovered in 2019 and has not been previously identified in humans. Corona viruses are zoonotic, meaning they are transmitted between animals and people. Detailed investigations found that SARS-CoV was transmitted from civet cats to humans and MERS-CoV from dromedary camels to humans. Several known corona viruses are circulating in animals that have not yet infected humans. Common signs of infection include respiratory symptoms, fever, cough, shortness of breath and breathing difficulties. In more severe cases, infection can cause pneumonia, severe acute respiratory syndrome, kidney failure and even death. Standard recommendations to prevent infection spread include regular hand washing, covering mouth and nose when coughing and sneezing, thoroughly cooking meat and eggs. Avoid close contact with anyone showing symptoms of respiratory illness such as coughing and sneezing. People of all ages can be infected by the new corona virus (2019-nCoV). Older people, and people with pre-existing medical conditions such as asthma, diabetes, heart disease appear to be more vulnerable to becoming severely ill with the virus. Since the outbreak of this virus I have not been able to film with my group to finish project. The main reason I haven't been able to film is because the state of Florida is under quarantine. A quarantine is a restriction on the movement of people and goods which is intended to prevent the spread of disease or pests. It is often used in connection to disease and illness. Quarantines prevent the movement of those who may have been exposed to a communicable disease, but do not have a confirmed medical diagnosis. Due to this quarantine it has been very difficult to get the group together and film. One of the scariest things about the virus is how it effected the economy so quickly. My advice to anyone is that if you have a fever, cough and difficulty breathing, seek medical care early. Stay home if you feel unwell and get plenty of rest and stay isolated from the outside world. 

Editing Blog: Re-Edit Blog

In this blog I will be talking about my re-editing process I went through for my project. Before i get into the details about the process, I will break down the process of editing itself. Editing is the process of selecting and preparing writing and photography. Editing also deals with visual, audible, and film media and is used to convey information. The editing process can involve correction, condensation, organization. The process can also involve many other modifications performed with an intention of producing a correct, consistent, accurate and complete work. For this project since I used a Mac book, I used the iMovie Editing software by Apple. Apple's iMovie video editing software generates beautiful titles with various effects in just a couple of clicks. Additionally in general, playing nice with other Apple products is something iMovie is quite good at. It will automatically bring in photos, videos, and audio clips from iCloud too. During the re-edit process I didn' do much of the editing but I did my part. To be a good video editor you need to be a storyteller, which means you must understand the elements to that story. A good video editor is more than just a button pusher; they're a storyteller, a listener, a problem solver and and an artist all in one. Video editing can be hard to do because usually, it's something that you hardly notice. It's only when things go bad that you'll notice a lack of good video editing. To begin you should start with good video footage. Good video editing is easy if you have good footage, to begin with. Good thing in my project we edited once before but i wasn't able to make it. All i really did was fix certain transitions into some scenes and made sure the film flowed. All in all my re-editing process was smooth as a baby's bottom.